MSGN (Madison Square Garden Network)MSG Playoff Hockey Copy

Copy for posters/banners advertising the upcoming NHL playoffs and encouraging casual fans to tune in

Work is split into two sections: copy for the New York Rangers and copy for the New York Islanders

Copywriter
Spring, 2015

Rangers
They want another shot at the Finals. So do you
They’re out to make history. Watch them write it
Another shot at the Cup is here. See it happen
They know what playoff hockey feels like. So will you

Islanders
This is the team you’ve been waiting for. This is the hockey you wish for
Taking hockey by surprise. Taking you along for the ride
They’re building something big. Watch what happens next
The story of the year. Time to watch the final chapter