Copywriter
Benjamin Keefe
Boston, MA
An enthusiastic copywriter, Benjamin Keefe is an advocate of learning, hard work, and being polite in emails.
Versatile copywriter with 5+ years experience in online retail and a focus on DTC copy. Boston-based and most likely drinking coffee.
Experience
Copywriter
PUMA North America
1/23 – 4/25
Somerville, MA
I crafted copy for multiple channels (email, push notification, SEM) with a focus on DTC product copy. I ensured that PUMA's website was adhering to its brand voice throughout all its messaging. During my tenure at PUMA, I also gained experience utilizing AI software to assist with brand storytelling.
Junior Copywriter – Exclusive Brands
Wayfair
9/2016 – 12/2017
Boston, MA
I wrote product copy for over 25 different in-house brands, focusing on product attributes, style, and SEO keywords.
Junior Copywriter – Joss & Main
Wayfair
8/15 – 9/16
Boston, MA
I wore copy for hundreds of product SKUs, including furniture, bedding, and other home goods, all while maintaining our brand’s female-focused voice and standards.
Copywriter - Intern
Viewpoint Creative
February, 2015 – May, 2015
Newton, MA
Copywriter - Intern
Books Tell You Why
December, 2014 – March, 2015
Online Internship
Education
Communication Studies
University of Rhode Island
September, 2007 – May, 2011
Kingston, RI