Discovery FamilyHershey's Spreads Scripts
15-second animated spots incorporating product with the network’s (Discovery Family) brand
Out of the Woodwork
Spot opens with a shot of our family on family movie night. Family members are sitting on the couch. It’s dark, but the TV illuminates the room so everyone is seen. Dad is wearing a Discovery Family t-shirt. Family members are dipping pieces of fruit into a Hershey’s Spreads jar.
VO: Hershey’s Chocolate Spreads brings everyone out of the woodwork
Cut to Dad dipping his apple slice into the Spreads jar
Cut back to couch shot. A large man in shorts, wearing a red tank top, a bad visor (atop his white hair) and sunglasses, now joins family on couch
VO: Even Uncle Bill
The family stops dipping and stares at Bill, mouths agape
VO: Brought to you by Hershey’s Spreads. The possibilities are delicious
- On an Adventure
Spot opens with a child walking through the front door (POV is from his back), geared up for the first day of school. Sticking out of his backpack is a Discovery Family pennant
VO: Going back to school is always an adventure
We cut to the exterior of the house as the boy runs out. He sprints down the sidewalk, en route to the bus
VO: Add something unexpected to yours
As the boy is running, his cap blows off and gets caught in the branches of a tree. He jumps up and retrieves it, but in doing so, upsets a bee that was hiding in the branches. The bee swarms around the boy. Bravely, the boy jumps over the bee, smiling as he resumes his run to the bus.
VO: Going to back to school is one sweet adventure. Brought to you by Hershey’s Spreads. The possibilities are delicious.