WeTVWeQuation: Coppertone Clearly Sheer Scripts

"Infographic-like” spot that incorporated the product (Coppertone Clearly Sheer Sunscreen) with the network’s (WeTV) brand

Copywriter
Spring, 2015

VO: AT WeTV, we know that…

Your sensitive skin at the beach

Plus friendly sun care

Plus an ancient volleyball

Minus a net (graphic would indicate that you can have a fun game w/o a net)

Times Clearly Sheer equals…

A memorable day you won’t regret

Brought to you by Coppertone Clearly Sheer Sunscreen. Light and breathable formulas you’ll love putting on

2.

VO: At WeTV, we know that…

The beach

Plus your face

Plus the kids

Minus being tagged “it!” (phew!)

Times Clearly Sheer equals…

Happy skin over and over again

Brought to you by Coppertone Clearly Sheer Sunscreen. Light and breathable formulas you’ll love putting on